declared as the 'new home of Indian Football' for the upcoming 2023-24 and 2024-25 seasons of the Indian Super League (ISL).

The highly anticipated 10th season of the ISL is set to kick off with a thrilling encounter between arch-rivals Kerala Blasters FC and Bengaluru FC on September 21 at the Jawaharlal Nehru Stadium in Kochi.

Viacom18 will hold exclusive media rights for ISL, India's premier football league, covering both Digital and Linear TV platforms. Recognizing the diverse audience of the league, the telecast will be available in multiple languages. Additionally, ISL matches will be streamed for free on JioCinema, Viacom18's digital streaming platform.

Over the past decade, the ISL has played a pivotal role in advancing football in India, both on and off the field. As it enters its next phase of growth, Viacom18 is poised to be the ideal partner to extend the reach of ISL to an even broader audience. The company brings its robust digital capabilities and a deep connection with modern sports fans, making it a natural fit for the league's aspirations.

JioCinema, Viacom18's digital platform, is renowned for pioneering live-streaming experiences, having previously streamed major events such as the FIFA World Cup Qatar 2022™ and the TATA IPL. It will continue to provide similar immersive experiences for ISL fans.

A spokesperson for Football Sports Development Limited expressed their delight, saying, "We are pleased to have Viacom18 as our media rights partner for the Indian Super League. 

When we set on our journey of ISL, we had the vision to revolutionize the Indian football ecosystem. As we enter our 10th year of growing football in India, it is great to associate with a partner who shares the same vision and believes in growing the consumption of football in the country."

They further added, "Viacom18’s proven record and impact in offering a fan-first football experience to the Indian audience, starting with the FIFA Football World Cup, makes them the best partner as we enter the next decade of growing Indian football.”

A spokesperson for Viacom18 Media Private Limited expressed their enthusiasm, saying, "Winning the streaming and broadcast rights to the ISL is a big step forward for us in the direction of building a glittering stable of footballing action. 

The ISL has led the resurgence of Indian football in recent years, and coming on board with the league as the exclusive media partner enables us to contribute to the development of the sport in the country."

They concluded, "We believe this is an exciting time in Indian football, and through our extensive presentation of the league, we aim to stoke a renewed interest in the heart of every Indian football lover."

This partnership promises to enhance the visibility and accessibility of the ISL, further fueling the growth and passion for football in India, and offering fans an unparalleled viewing experience.