Publisher of esports media and entertainment GAMURS has raised $12 million (£10.6 million) in a Series A funding round.
The publisher intends to use the funds to quicken its rapid growth strategy and finance potential future acquisitions.
Elysian Park Ventures, a venture capital firm supported by the Los Angeles Dodgers, took the lead in the funding round. The business has previously invested in PlayVS, an esports platform for high schools. Powerhouse Capital, Artesian, and Aura Ventures also took part in the funding round.
The publisher purchased six publications from esports and media holding company Enthusiast Gaming prior to the funding round. Escapist Magazine and Upcomer were also part of the agreement, which saw Enthusiast sell its assets for CAD $6.8 million (£4.5 million) in September 2022. Among the 16 publications in GAMURS’ portfolio are Dot Esports, Gamepur, and the gaming resource website Prima Guides.
GAMURS intends to broaden its monetisation strategy in order to “amplify its yield and earnings” across the entirety of its portfolio, in addition to keeping an eye out for additional acquisition opportunities.
The publisher also helps businesses that want to launch campaigns in the gaming and esports industries. With brands like McDonald’s, Red Bull, and Nintendo, it has collaborated on sponsorships and original content.
Riad Chikhani, Founder and CEO of GAMURS, spoke on the funding round: “We are incredibly proud to have the backing of Elysian Park Ventures, Cerro Capital, and all of our incredible investors.
“The round not only presents a fresh injection of growth capital, but offers the opportunity to collaborate with strategically aligned investors who will actively add value in our journey to redefine gaming and entertainment media.”