A multi-year agreement has been negotiated between EA Sports and La Liga, according to a report. EA Sports FC will own title naming rights to all La Liga events starting with the 2023–24 season. The new agreement will totally rebrand La Liga with the aid of EA Sports, including all logos, images, typefaces, and other visual elements. The upcoming release of FIFA 23 will mark the end of EA’s FIFA brand after the organization announced this year that its 30-year partnership with FIFA will come to an end. According to reports, Electronic Arts will pay 30 million euros annually for the sponsorship.
The arrangement is the ideal complement to EA Sports FC, which was EA’s recently released standalone football simulator game. The agreement makes perfect sense because, after severing ties with the world football governing organization “FIFA” it seemed that EA could have trouble securing some of the rights to choose the clubs and players who will participate in their future games. Because they have become the main sponsor of La Liga, giving them direct access to all teams, players, uniforms, stadiums, and much more, it is obvious that EA will not suffer in an increasing market without their FIFA relationship.
Keep a watch out since this might be the first of many exclusive deals EA makes as they prepare to release their standalone game. They are acting swiftly to prepare for 2023 and beyond. It will be very interesting to watch what EA Sports FC does in the future. With its best-selling videogame franchises, accolade-winning interactive technologies, fan initiatives, and cross-platform digital experiences, EA SPORTS is one of the top sports entertainment companies in the world. EA SPORTS sparks the excitement of sports through videogames including Madden NFL football, EA SPORTS TM FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSXTM, and EA SPORTS UFC®.