China continues its dominance in esports

China has emerged as the world’s largest esports market. The country contributes to one-third of the global esports market. Research and Markets’ China Mobile Games 2022 research shows that the country generated $45.49 billion last year. The esports market in Asia is the largest in the world, where 57 percent of the global revenue is generated.

Despite a “difficult regulatory market,” Niko senior analyst Daniel Ahmad reported that the Chinese esports business expanded by 14% year over year in 2021. The Chinese government has implemented some strict measures which prevent new games from being approved from July 2021 to April 2022. The two largest gaming businesses in China, NetEase, and Tencent, continue to experience difficulties as a result of the delays in the release of their titles due to regulatory issues. Last year, Beijing also imposed strict time restrictions on how much time kids might spend playing online games.

China continues its dominance in esports

Alexander Champlin, head of esports at Niko Partners believes that the Chinese government’s crackdown will impact the global esports market in the coming years. He said, “What these regulations do particularly around youth gaming is really kind of clamp down on esports player pipelines.” Despite these regulations, the game industry in China has seen unprecedented growth as said by Daniel Ahmad in a Twitter thread. According to Ahmad, “Its audience grew by 11.8 percent year-on-year in 2021 but Niko Partners predicts China’s YoY esports growth will begin to slow as the market is reaching a saturation point.”

Despite a “difficult regulatory market,” Niko senior analyst Daniel Ahmad reported that the Chinese esports business expanded by 14% year over year in 2021. The Chinese government has implemented some strict measures to prevent new games from being approved from July 2021 to April 2022. The two largest gaming businesses in China, NetEase, and Tencent, continue to experience difficulties as a result of the delays in the release of their titles due to regulatory issues. Last year, Beijing also imposed strict time restrictions on how much time kids might spend playing online games.

In the $1.1 billion global esports market, Asia constitutes 57%. The two most popular esports genres are battle royale and MOBA, and the top esports PC games are League of Legends, PUBG, and Valorant. PUBG Mobile, Free Fire, and League of Legends: Wild Rift are the top mobile games. By the end of 2022, India and Southeast Asia would experience the biggest YoY revenue increase, according to Niko Partners, with respective growth rates of 18.3 percent and 17.2 percent.

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